Traditional manufacturers have been abused. Xiaomi's TV is inspired by these four points.

Smart TV is a new product based on the impact of the Internet. Its purpose is to bring more convenient experience to users. Nowadays it has become the trend of television. Its unique design breaks the shackles of traditional television and gradually realizes the exploration and promotion of intelligence.

In China, not only traditional manufacturers have started the research and development of smart TVs; even Internet companies have joined the ranks: including Xiaomi and LeTV.


Speaking of millet, many people call it an industry spoiler. The main reason is that its high price-performance ratio overturns the tradition again and again and breaks through people's thinking.


Since the launch of the Xiaomi TV 2s on July 16th, its high-priced, low-priced model has abused traditional manufacturers once. Coincidentally, on August 16th, Lei Jun made another move - Xiaomi TV 2 dropped 200 yuan, and traditional manufacturers were once again abused. In this way, where does Xiaomi TV come from?

1. The development of "triple play" industry, the single service model of cable digital TV will be greatly changed, and diversity of content formats, diversity of service types, diversity of access methods will become a three-network integration environment. Under the new features of digital television.
Obviously, Xiaomi saw this trend and opportunity. Based on this, the development of smart TVs that integrate MIUI as an ecological chain will be a success.

2. The traditional TV industry is over-smart to the Internet, and the level of technology and content have become inevitable development. Millet invested US$1 billion in the video content industry to solve the content problems of Xiaomi TVs and boxes, thereby improving the user experience.


At the same time, Lei Jun seems that the integration of video content is the top priority of Xiaomi at this stage. In other words, Xiaomi will establish a complete ecological chain with a high degree of integration of hardware, software and content. This is one of the sources of millet's TV.

3, the entrance to the mobile Internet - smart phones have entered the white-hot development stage. In the future, if we want to further gain market value and share, smart TV is an important breakthrough point.


As Xiaomi, Xiaomi TV, one of the three core products of its smart home, will assume this responsibility. Currently, the intelligent hardware products of Xiaomi's ecological chain enterprises have formed a complete closed-loop experience, and have formed a matrix matrix of smart home network center millet routers, home security center small ant smart cameras, and entertainment center millet boxes.

Therefore, in the realization of smart device interconnection, Xiaomi TV can provide a true landing, simple operation experience.

4. As an open system platform, the development prospects of smart TVs are inestimable from the perspective of the entire Internet industry. The main reason lies in people's continuous demand for it and the maturity of the content ecosystem.


Xiaomi is committed to shaping the "affordable first smart home" for the masses. Its sales volume of routers has exceeded one million, and it is in a leading position in the domestic intelligent router market; combined with the effective supply of Xiaomi supply chain partners Resources, millet TV dare to cut prices must be out of this advantage.

In the future, smart TVs will become smart devices that will enable cross-platform search between TVs, networks, and programs. At the same time, they will become the third type of information access terminal after computers and mobile phones.

In retrospect, the low price and price cut of Xiaomi TV, Xiaobian thinks that it is not only simple to commemorate the fifth anniversary and increase sales. Of course, this is not precluded in order to pave the way for shipments in the second half of the year.

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